Lisa Hering

A Renaissance Woman in Sedona

By Staff Writer |

Only those who know and love Sedona can understand how, on her first vacation here as a child of six years of age slip sliding away in Oak Creek Canyon, Sedona changed the course of Lisa Hering's life.

What no one could predict, however, is the important contribution Lisa has made to this small Arizona community.

Lisa K. Hering was born in Houston, TX in 1959, and it was witnessing the majesty of Sedona firsthand as a child, and later as an adult hiking its trails, that ignited her passion to study geology and to become a park ranger at the Grand Canyon. 

A hiring freeze by the national parks, however, created a small detour and her first permanent job was working in the oil industry at the Exxon Production Research Lab in Houston. But the "call of the canyon" was strong and Lisa knew that she would eventually move here.

Lisa in the Grand Canyon (2000)

In the 1990's she gathered up enough money to purchase a Victorian home on Galveston Island fifty miles from Houston that she converted into a bed and breakfast.  Her dream was to make enough money to move to Sedona.  Where Lisa found the courage and will to make this leap is hard to say.  Perhaps the spirit of Sedona had a little to do with it.

The bed and breakfast was successful and, after a few years, she sold it and moved to Sedona, putting a placard on the door of her inn that simply read, "Gone to the Southwest."

Using her real estate experience as a spring board, she purchased a home here that she rented.  The rest, as they say, is history.  Today Lisa owns and rents a number of different properties in the greater Sedona area.  This was followed by a real estate license, and Lisa is currently a real estate agent at Real Estate 101.

Lisa Hering's "Phoenician"

As all Sedonans know, however, this place brings out the most creative aspects of a person, and this happened with Lisa.  She became interested in designing and producing beaded jewelry, taking advantage of her knowledge of minerals from her geology studies, and opened a bead shop "on the side."  

When working in the bead shop, a woman closing down her yarn shop wanted to trade Lisa yarn for jewelry.  It wasn't long before Lisa was designing and producing beautiful crocheted and knitted clothing. 

But what comes next is truly amazing. 

Alpaca Fiber

One day she was talking to one of her property renters who owned an alpaca. An alpaca is a domesticated South American mammal that's related to the llama. Alpacas are bread for their fine, long fiber.  Having worked with yarn, alpacas peaked her interest.   Who knows, maybe Lisa inadvertently walked through a spirtual vortex, but she decided to invest.  Today, like with her rental properties, Lisa owns a number of alpaca.




Most recently, she has combined all of her skills and interests into a new venture.  She has secured a 5,000 square foot historical building on Main Street in old town Cottonwood.  Lisa's dream is to create a "Fiber & Bead Center" that has a studio, a retail and educational center, and a cafe.  The studio will have work space for fashion design, painting and printing fabrics, dyeing yarns, weaving, sewing and jewelry making.  The retail area will display yarn, beads, jewelry, fabric, clothing, bedspreads, pillows and accessories.  The educational center will house classes, seminars, workshops, and videos and may be available for private rental.  The central area, used for retail during the day, can be rearranged for a large showroom and exhibit hall for social events.

One of Lisa's 20 Alpacas

One of Lisa's Rental Properties: Casa del Sol

Lisa Hering's "Spring Meadow Pullover"

One thing that we can learn from Lisa is to follow our passions wherever they may lead us and, in the end, everything will come together like pieces of a large tapestry.  Who knows what the next chapter will bring for this amazing Renaissance woman, but we'd all do well to keep an eye on her because Lisa is not only Sedona's present, but also its future.


Lisa Hering